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Cause marketing is magic.
Bear with me while I get a little academic, just for a sec. First, a broader topic: Corporate Social Responsibility (CSR). Heard of it? Perhaps not by name, but the concept should be familiar. Corporate social responsibility has been around, as we know it today, since the 1950s. According to an article published by the National Institute of Health, it is “defined as ‘ a concept whereby companies integrate social and environmental concerns in their business operations and in t
Morgan Russo
Feb 183 min read
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